How Our Pre-Launch Buyer Sizzle Helped Goliath Secure Sell-In Without Final Prototypes
Client: Goliath | Brand: Jelly Blox | Production Studio: ToyMotions
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The Challenge
Goliath needed to secure retail listings for Jelly Blox months before final factory samples would be available.
Without final physical products to show, they faced a “confidence gap” with major retail buyers who needed to see the potential of the new Jelly Blox World and the full SKU lineup to commit to shelf space.
The Solution
ToyMotions transformed raw CAD engineering data into a cinematic “Buyer Sizzle Film.” We built a vibrant, character-driven 3D universe that showcased the tactile “squish” and unique physics of the blocks.
By creating a unified brand world digitally, we presented the entire SKU lineup with a level of polish that physical prototypes couldn’t match.
The Outcome
- 100% Retail Buy-In: Made securing major retail listings and showroom commitments possible 4+ months before manufacturing was finalized.
- Eliminated Prototype Dependency: Large cost and time savings in prototype shipping and "one-off" model costs for early trade shows and buyer meetings.
- IP Authority: Established the visual "DNA" for the new Jelly Blox IP, giving buyers the confidence that the new line-up was "launch-ready."
- Global Sales + Ad Portability: Provided high-impact digital assets that allowed Goliath’s global sales teams to pitch high-quality visuals simultaneously and scale them to digital ads.
Alex Glawion
Creative Director @ ToyMotions
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