How ToyMotions Created High-Impact 3D That Accelerated Smyths’ Multi-Market E-Com
Client: Smyths Toys Superstores | Partner: LEGO® | Production Studio: ToyMotions
The Challenge
Smyths needed to launch dozens of new LEGO® SKUs across the EU and US simultaneously. Traditional video production was too slow to hit “Pre-Order” windows and too expensive to localize for 5+ languages and 60+ social formats.
The Solution
We replaced physical shoots with a Master 3D Asset Pipeline. By building “Digital Twins” of the SKUs, ToyMotions generated a massive library of platform-ready ads—optimized for YouTube, TikTok, and Amazon—weeks before physical products arrived at retail.
The Outcome
- 60+ Unique Assets delivered from a single production phase.
- 35% Reduction in time-to-market (secured retail "first-to-market" status).
- 0% Talent/Set/Usage Fees: Eliminated actor and physical production overhead.
- Double-Digit CTR Lift: 3D feature-demos outperformed live-action creatives across all ad channels.
“ToyMotions is our secret weapon for high-velocity retail launches.”
Alex Glawion
Creative Director @ ToyMotions
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